2026/08/08

Go Limit Yourself

Last month when I referenced the Netflix miniseries Ripley it turned my stomach to see it listed as a "limited series" on commentary sites, even in one of two instances on Wikipedia. That's not a valid term. It's a corporate marketing slogan. We already had a name for it, which is to say the old marketing slogan. Miniseries have existed for half a century and when they launched I'm sure the jargon sold for a while, sounded coquettish and fun like mini candy bars. Now of course a few quick economic recessions have given the public a taste for full-sized candy bars instead, so suddenly you're sold something "limited" to sound exclusive like collectable comics and get-it-while-supplies-last!
 
But why the fuck are the rest of you swallowing their bullshit? You are not obligated to use their word. You can still call it a miniseries. If it is true that you've built up a resistance to the old marketing hype, if it no longer fools you, that is precisely why you should absolutely refuse to call it anything else! In fact, whenever some Mad Man runs up to you shouting the latest focus-grouped buzz-word rebranding an existing product, the appropriate response is to kick his lying bitch teeth in, not collude in his manipulation of you!
 
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Now let's talk about "mansplaining"... 

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